Marketing Plans
If you have ever taken a marketing class you have heard of the 4 P's of marketing, if not it is time to learn.
Product - individual goods, product lines, or services that your business will provide
Price - setting a price that serves the customer well and maximizes the profits of the company
Place - (distribution) getting the product to the customer
Promotion - communicating with the customer
Marketing is everything you do to place your service/product in the hands of prospective customers. Marketing decision variables are those variables under the firm's control that can affect the level of demand for the firm's products so it is a good idea to have a comprehensive marketing plan before you start.
A marketing plan is more than your plan for success. It is actually a guide that when complete will reveal a clear path to your future customers. A good marketing plan should reveal specific items of information for you. Here are a few things your marketing plan should help you achieve.
1. Prove that you understand your industry
2. Identify your target market
3. Identify your competition
4. Establish your pricing, distribution, and product positioning
5. Focus on a single effective marketing concept
6. Get someone to finance your dream
Whether you are just getting started or you need some fresh new ideas for your business contact Platt Diversified Consulting.
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